Providing research, insights, and best practices needed to inspire and educate experts in the value of speaking to the media.

Making Experts More Visible

More than ever, audiences need credible research and perspectives. While opinions are easy to find amidst a polarizing mess of fake news and misinformation on social media, we still have a lot of work to do in making experts and their work more visible.

Helping newsrooms around the world find the right experts for their stories is a major part of our role. This work has given us a unique vantage point where we can see significant challenges remain in getting experts to embrace the opportunities that media coverage presents.

Experts In Demand is a collaboration of institutional and corporate supporters committed to raising the profile of experts. Our mission focuses on helping experts understand the critical importance of their research for media. This initiative seeks to both inspire, educate and empower a new wave of experts to more confidently communicate evidence–based perspectives.

What is the good of all this public money when we are not having an influence on policy, practice, and the things that people care about?

SirCaryCooper(ManchesterUniversity)

Professor Cary Cooper
University of Manchester

We are calling all experts

More than ever, audiences need credible research and perspectives. While opinions are easy to find amidst a polarizingmess of fake news and misinformation on social media, we still have a lot of work to do in making experts and their work more visible.

Helping newsrooms around the world find the right experts fortheir stories is a major part of our role. This work has given us aunique vantage point where we can see significant challengesremain in getting experts to embrace the opportunities thatmedia coverage presents

Our mission focuses on helping experts understand the critical importance of their research for media. The Experts In Demand project seeks to both inspire, educate and empower a new wave of experts to more confidently communicate evidence – based perspectives.



What is the good of all this public money when we are not having an influence on policy, practice, and the things that people care about?

Professor Cary Cooper, University of Manchester

Perspectives on Expertise

Leading experts in their fields share their personal experiences working with the media.

Our Focus

How to work with media –
Tools for experts and
communications professionals.

Inspiring stories of experts who have benefited from speaking with the media.

Market research for experts, journalists and communications professionals.

Supporters